More customers mean more business! And, who doesn’t want that? Every online retailer wants to increase his sales and grow his business. To increase your visibility among customers, you need them to visit your website and check out your product pages. But, it is difficult to achieve the goal amidst heavy competition. Also, text-based PPC ads do not fare well in this context because they are unable to showcase your products properly. So, what is the solution?
The answer is Google Shopping. Craig Nevill-Manning invented it to enable easy shopping experience and simple price comparison for buyers. How is Google Shopping different that the traditional text-ads that you use for your business? Well, when you create text-ads, you focus on the keywords and then determine the campaign and ad group. But, with Google Shopping, Google determines when to show your Product Listing Ads or PLAs. It will analyze your website, your feed and your bids among other things to display PLAs.
Why should you consider Google Shopping for your Business?
Online marketing is the future of every business. And, if you want to sell more, earn more and stay in the business for a long period of time, you need Google Shopping. If you are thinking about making a decision, take a look at an important snippet of information from Merkle. According to the company’s Q3 2016 Digital Marketing Report, Google Shopping (PLAs) spending increased 36% year-on-year on a 59% rise in clicks. On the other hand, Google text ad spending hiked 9% on 11% higher clicks.
- Create Brand Awareness
Out of sight is out of mind! When you want to conduct a long-term business, you need to capture the mind-share of your customers. And, with Google Shopping, you can do the same easily. When your product comes up in the relevant searches, it will capture the attention of users and make them aware of your brand.
- Grow Revenue
By placing your products in the right place, Google increase the visibility of your business. It shows your PLAs to the customers when they are looking for a similar product. It means it helps you to convert visitors into buyers and increases revenue.
- Rise in Traffic
As Google Shopping helps you to reach a large amount of people with PLAs, it results in more people landing on your product pages. It leads to more traffic on your website without undertaking any massive SEO expenditure.
How to use Google Shopping to your Advantage?
PLAs are now integrated in Shopping Campaigns and it makes things easier for online retailers. Here’s how you can use Google Shopping to increase your business:
- Set up Merchant Centre to begin with the process of creating successful shopping campaigns.
- Build a link between website and Merchant Centre so that all the products in your inventory can be linked to Adwords.
- Set up a connection between Merchant Centre and Adwords to build campaigns.
- Make sure that you use high-quality pictures and submit relevant SKUs for quick identification.
With proper understanding of campaigns, you can start advertising your products with Google Shopping. If done right, it will improve brand visibility and result in revenue growth. But, for most businessmen, it becomes difficult to manage the operations of business and take care of online marketing. If you think you need help, consider hiring a reputed internet marketing company. It will ensure that your online marketing budget is put to good use.
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