Augmented Reality (AR) in the last few years has grown to become a gripping engagement tool. It offers businesses a competitive advantage when it comes to acquiring customers. AR gets enhanced in combination with visuals, sounds, and interactivity. It redefines how users consume data and news along with the environment.
AR continues to boom and by end of 2021 is expected to cross more than 20 billion dollars. The commercial sector will soon be using Google Glass or Microsoft across sectors.
IT giants have realized that AR is a promising technology. They are developing hardware that permits developers to create new AR applications. The importance of AR in the commercial segment is bound to rise.
Some Exciting Trends and Opportunities about AR
Mobile AR Engages Customers
Mobile AR offers excellent avenues for most businesses to penetrate the digital market and seek benefits thereof.
Mobile devices have reached all-time high penetration. Businesses can now access a whole lot of customers via mobile. AR is a perfect tool to present awesome visual packages to customers right in their hands. Augmented Reality has already proven its mettle when it comes to customer engagement. AR has also impacted loyalty program gamification.
The photo-sharing platform Snapchat and the popular game PokémonGo have become successful and appealing to younger generations through the adoption of AR.
Snapchat has taken AR to another level through filters. These are applied to videos and images. Today more than 150 million users worldwide are exposed to them.
People Enjoy Using AR Filters in Apps
Filters add AR-powered animations to photos. Businesses that are dependent on imagery such as real estate and food can take advantage.
Pokémon Go created a huge user and fan base. It combined gaming with reality. It tracked players’ locations real world and using AR to add Pokémon characters so players can catch them.
IKEA and other brands use AR. It allows offering full visualization of what their products look like when placed in their home environment.
Retail brands must invest in AR technology. It enables customers to make better choices. It allows them to virtually try out and feel the experience. Smartphones allow users to witness digital overlays. This could apply to footwear or garments. AR can help to reduce returns and increase satisfaction.
Automotive brands can use AR in apps to allow customers to discover more about features. This could be the engine, battery, or even a tank. Performance can also be effectively displayed.
Augmented Reality can be used by paint brands. Using simple but effective ways to show walls could look when new colors get adorned on them.
Incorporating AR technology requires special attention to testing. Once done, a host of categories and businesses can engage more powerfully with their audiences.
AR Powers Indoor Navigation
Navigation is critical as we go about our lives. Mapping services are highly useful to make lives easier. Indoor navigation has its own need of requirements. Indoor navigation enables customers to track their way in large environments. This could include malls, hospitals, or airports.
Smartphones with an AR-enabled app can display flights in real-time. It can show routes to the desired gates about their flights.
Visitors to malls can identify routes to shops using AR-powered apps. Integration with security solutions that restrict access to specific areas.
Indoor navigation apps can be built across operating systems. Android devices need to use ARCore. This allows scanning the information plate that has used using augmented images. The iOS uses ARKit.
Face-Based AR Boosts Fitness Apps
Augmented Reality can be applied in fitness applications. A drop in weight changes features. Features could grow sharper and more defined. Such apps can show how looks can change as per the weight-loss goals.
AR Enables Object Recognition
Consumer electronics benefit from AR too. Apps enable customers to get familiar with new devices and their features and functions. AR can be used to distinguish multiple objects. These can acquire access to additional information that customers need. A virtual manual can be provided. Many businesses combine AI chatbots with augmented reality functionalities.
Object recognition can help users accomplish tasks such as car repairs. Some apps use the smartphone camera to scan vehicles, gadgets, and other equipment. Functionality and issues can be explained using the app. Object-based recognition can make maintenance or educational apps more user-friendly.
Augmented Reality can provide Remote Assistance
Shared AR for remote assistance and help is popular. A case in point is when there is a breakdown. With AR-enabled apps, calls can be made to maintenance or service technicians. They then inspect the equipment or device remotely in real-time. They can identify and locate issues by the usage of virtual marks. This is done using shared AR space.
An AR-powered remote assistance app can be done using WebRTC. This is done through collaboration with ARKit for iOS and ARCore for Android.
WebRTC technology allows users to stream their videos and audios. It also uses the data channel for the transmission of AR metadata.
AR Helps Travelers Discover New Wonders
AR-enabled apps are perfect for the travel-related industry. These businesses can delight their customers with an AR-enhanced discovery. Now, travelers do not feel the drudgery of traveling on long-haul flights. Spending time wisely was always a concern for many such travelers and will no longer feel like their time is wasted during rides and flights.
By using AR-powered discovery apps, customers can easily use their smartphones to scan the places and sights along the way. All such sights encountered along the way can be brought to life with the apps. They can douse themselves in awe and wonder. They can watch some exciting trivia or read interesting snippets. This can make the whole journey exciting, fun-filled, and educational.
The iflyA380 app offered passengers an opportunity to use smartphones in a very unique way. They had to just point the camera out of the window. All information regarding the cities, islands, and other noteworthy sights would be available as the plane flew over them.
AR can be used to incorporate interactive features in hotel rooms. It can be used in outdoor discovery apps. It can be used to identify mountains and lakes. AR-powered apps help inform users of entertaining and rare snippets about the world and environment around them.
Technology experts are considering AR to boom and show steep growth and usage. All types of businesses and sectors can gain from it. It helps resolve many issues. AR provides businesses with fabulous opportunities to thrill their users experiences. More advancement can be expected in various fields. The future of augmented reality application development holds a lot in store for businesses and users alike.