Every year brings about new design trends across many categories of the technology world. Websites have seen a lot of web design trends that change over time. The current year has witnessed a lot of website design trends from web designers and creative boutiques around the world.
The trends this year share common ideas across the tech world. Keeping sci-fi and fantasy aside, web designers are dwelling more on realism. Digital and real-world themes are being blended. It can be truly said that websites are becoming part of our everyday life.
Top Ten Leading Web Design Trends
Top ten web design trends for this year are 2021 taking the digital world by storm.
1. The Emergence of Parallax Animation
The design world has witnessed a lot of web-based animation trends over the years. Web animations are getting far more complex today. The separation of page elements into foreground and background extremes creating a parallax animation and scrolling effect is getting very trendy.
Parallax is an optical illusion. This occurs when objects close to the viewer seem to move faster than objects that are farther away. While this is a daily life phenomenon, the effects come across as equal parts of real and surreal on the web.
The depth created by using foreground and background has the benefit of immersion. This helps to transform a computer screen into a stage with a cinema-like effect. Users can browse through such animations and feel truly elated.
2. Abstract Art Compositions
The use of abstract shapes, particularly the ones that comprise geometric basics such as circles and squares has always been a hit. They usually come across as simple, neat, and minimalistic. This year, a lot of designers are including them in advanced and expansive compositions. These designs exude a lot of freedom.
Such arrangements abstract art are replacing stock photographs and figure illustrations. While these arrangements make use of images of people, they can elicit emotions even without them. Inspired by Jackson Pollock, such compositions feel lively and the use of many vibrant colors give out a lot of warmth. Such web pages feel alive and vibrant even without the use of human elements.
This year, neumorphism has been acquiring a lot of popularity. This design pivots a lot on minimalist realism. Neumorphism represents the emergence of designs that imitate physicality via selective drop shadows. They are then overlaid with semi-flat colors.
The effect resembles a digital version of embossing or debossing. This enables developers to create experiences that were not possible during the flat design days.
This increases the user experience. Such designs based on realism would be seen more frequently on buttons or search bars.
4. Usage of Soothing Colors and 3D Colors
A lot of jobs and leisure activities have gone digital. So quite a lot of people now spend a great deal of time in front of the screen. A lot of people now experience tiredness of the eyes due to prolonged screen exposure. Web designers need to consider these constraints while designing. The color schemes selected must be easy on the eyes.
Dark color modes set against vast whiteness or light and pale backgrounds dominated color schemes for dome time. This year too, extremes of dark and light will be explored. But softer color schemes of light colors and pastels will become popular.
3D colors are also in trend. The colors used would be saturated and three-dimensional. It could seem like fruit that can be removed straight out of the screen.
This trend is getting done through fine shading. This can provide a rounded feel too flat icons.
5. Scrolling Transformations
Scrolling up and down the website is an indication of more than just navigation. They are interacting with the design. The actions performed physically in reality such as flicking of the mouse cause a response on the screen. When users interact, they also participate. They get involved. When users get more involved, the propensity to get interested and engaged in the business increases.
Scrolling is a subtle means of interaction. Today, web designers are boosting designs based on feedback. Full-bodied color scheme and complex animated transitions are some measures to make every scroll appear to look like a fresh page.
6. Web Design for Causes
The pandemic gave rise to the digital work from home culture. Virtual conferences and webinars became a new norm. Many traditional brick-and-mortar businesses had to shut shop, adapt, and seek refuge through the digital platform.
Businesses needed to resort to websites to stay afloat. Web designers found themselves busy churning meaningful and sensational designs.
This year too, web designers will be working to help businesses tide through these trying times that would last for a few more months.
Businesses may target their web designs around virtues. Sustainability will play a key role in the design. Businesses will use images that showcase real and diverse customers and the workforce.
Web design had centered around delivering a grand user experience. This year, user experiences could emanate from shared values and noble causes.
The passage of time during which a user browses the site is an important part of the user experience. It is a double-edged sword. It can trigger intrigue or aversion. The quality of the experience will decide on the remainder of the journey.
Making users read product descriptors to kindle their own decisions may be sidelined. Questionnaires to promote an interactive experience are getting popular. Quizzes on the visitors’ likes and dislikes can foster a greater understating of the user attitudes and preferences.
Quizzes when created effectively may make the user feel an affinity for the product or service. Such onboarding questionnaires can become a standard part of web design this year.
8. Digital Avatars of Products
Products are the heroes of the business. This year, the heroes will the center of attention on the websites. Businesses today are incorporating elements through creative renditions of their physical products.
Creating visual synergy between the product and its website will be key. As websites sync more into our lives, blending the real and the digital world will become imminent.
9. Captivating Questionnaires
The onboarding process—the window of time in which a user visits a landing page—is perhaps the most critical moment of a user’s journey. They stand on a knife’s edge between intrigue and indifference. The experience at this stage determines the outcome of future interaction.
Making a user read product descriptions and then ask them to make decisions is a logical flow. However, many businesses are turning to questionnaires to foster that interactive experience. Such quizzes are focused on user likes and dislikes. These are then subtly used to improve the engagement experience. Such onboarding quizzes are more exciting and interactive than conventional survey fields.
10. Asymmetric Layouts
The skeletal layout forms the base structure for visual element arrangements. Symmetry is by default. Symmetric layouts are logically expected to make sense. Designers, however, have not felt shy of exploring asymmetry.
Asymmetric designs offer some advantages. Designs can be dynamic and daring. Color, size, and movement need to be considered. Asymmetry will be a popular trend this year.